Economy

Single-Malt Whiskey From The Dead Sea?

Israeli businessmen are raising money and looking for a Tel Aviv location for what would be the Israel's first whiskey distillery.

Getting set up
Getting set up
Gali Volotzky

TEL AVIV So three guys go into a bar: an Israeli millionaire who made his fortune from algorithmic trading, a Swedish marketing specialist, and the owner of a high-tech solar energy company.

It sounds like the beginning of a joke, but maybe one day this is how the story of the first Israeli whiskey distillery will start.

Its founders say the Milk and Honey Distillery, which is still in the process of being created, is bound to be the first single-malt distillery in Israel. Since it will be the first of its kind in the holy land, it might as well produce the best whiskey, made 100% by barley malt in a single factory.

Gal Kalkshtein, whose family made a fortune from black-box trading, is among the distillery’s entrepreneurs and its only investor to date. (The group is trying to pre-sell the first edition of its whiskey to investors through a crowdfunding website called indiegogo.)

He is driven by “a mix between something that comes from the heart, from my love of the whiskey culture, and from the desire to develop in Israel a valuable brand that we could be proud of,” Kalkshtein says. “And also from the desire to found a business that could make a lot of money.”

Manufacturing whiskey in Israel would be an important milestone for the local spirits market. Traditionally, whiskey was produced only in Ireland and Scotland, though Japan began producing it some 90 years ago, and distilleries have been founded over the last two decades in the Czech Republic, Sweden, New Zealand and even India and Taiwan.

Global partners, local whiskey

Kalkshtein’s partners are Amit Dror, owner of Eternegy, a company specializing in solar energy, and Simon Fried, an Eternegy employee who is also an associate of another high-tech project of Dror’s. All of them love distilled beer and have been interested in it for many years.

“I made beer at home, and it was nice,” says Dror. “But the moment I discovered whiskey, which is actually old distilled beer, I fell in love with it.”

Fried was born in Sweden and spent his childhood moving around Europe with his parents. He was the one who brought up the idea based on Mackmyra, a Swedish whiskey distillery founded by a crazy group of friends in 1999. “They were also were mocked at the beginning,” Fried says. “Obviously, because what is there to whiskey and Sweden? Today they not only produce very fine whiskey, but they also have a lot of economic success.”

Even though the group is fledgling, they are already thinking beyond Israel’s borders, of producing kosher whiskey for consumers globally. “Even big whiskey brands sell kosher whiskey as a business move,” Dror says. “The Israeli market is small, but the Jewish communities around the world who put a whiskey bottle on the table at every Saturday meeting at the synagogue would very glad to drink Israeli whiskey.”

At the moment, they are looking for a distillery location, preferably in the center of Tel Aviv to keep the brand close to the community. The refinery boilers, which cost hundreds of thousands of dollars, are already stored in containers at the Ashdod harbor, and the cellars that will be used for aging will be in warehouses around the country.

“One whiskey will be aging in the Dead Sea, another one around Jerusalem, and there will even be a whiskey from the Negev,” Kalkshtein explains. “Additionally, and no less important, it will be an incredible story. Scotland has the lakes stories, and we have the lowest place on earth to age whiskey, so why wouldn’t we use it?”

The business does not expect to be profitable during the first few years — at least not from whiskey, which needs to age at least three years before being bottled. But it plans to produce other beverages that have shorter or nonexistent aging times. Among them are bourbon and white whiskey.

“There are some who already pre-bought three bottles of the first edition,” Dror says. “When I called to ask why they bought three and not one, they answered: ‘one to drink, one to put on the shelf and one for the collection’. One day, this first edition bottle will be worth a lot of money.”

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Geopolitics

"The Truest Hypocrisy" - The Russia-NATO Clash Seen From Moscow

Russia has decided to cut off relations with the Western military alliance. But Moscow says it was NATO who really wanted the break based on its own internal rationale.

NATO chief Stoltenberg and Russian Foregin Minister Lavrov

Russian Foreign Ministry/TASS via ZUMA
Pavel Tarasenko and Sergei Strokan

MOSCOW — The Russian Foreign Ministry's announcement that the country's permanent representation to NATO would be shut down for an indefinite period is a major development. But from Moscow's viewpoint, there was little alternative

These measures were taken in response to the decision of NATO on Oct. 6 to cut the number of personnel allowed in the Russian mission to the Western alliance by half. NATO Secretary-General Jens Stoltenberg said the removal of accreditations was from eight employees of the Russian mission to NATO who were identified as undeclared employees of Russian intelligence." We have seen an increase in Russian malicious activity for some time now," Stoltenberg said.


The Russian Foreign Ministry called NATO's expulsion of Russian personnel a "ridiculous stunt," and Stoltenberg's words "the truest hypocrisy."

In announcing the complete shutdown in diplomacy between Moscow and NATO, the Russian Foreign Ministry added: "The 'Russian threat' is being hyped in strengthen the alliance's internal unity and create the appearance of its 'relevance' in modern geopolitical conditions."

The number of Russian diplomatic missions in Brussels has been reduced twice unilaterally by NATO in 2015 and 2018 - after the alliance's decision of April 1, 2014 to suspend all practical civilian and military cooperation between Russia and NATO in the wake of Russia's annexation of Crimea. Diplomats' access to the alliance headquarters and communications with its international secretariat was restricted, military contacts have frozen.

Yet the new closure of all diplomatic contacts is a perilous new low. Kommersant sources said that the changes will affect the military liaison mission of the North Atlantic alliance in Moscow, aimed at promoting the expansion of the dialogue between Russia and NATO. However, in recent years there has been no de facto cooperation. And now, as Foreign Minister Sergey Lavrov has announced, the activities of the military liaison mission will be suspended. The accreditation of its personnel will be canceled on November 1.

NATO told RIA Novosti news service on Monday that it regretted Moscow's move. Meanwhile, among Western countries, Germany was the first to respond. "It would complicate the already difficult situation in which we are now and prolong the "ice age," German Foreign Minister Heiko Maas told reporters.

"Lavrov said on Monday, commenting on the present and future of relations between Moscow and the North Atlantic Alliance, "If this is the case, then we see no great need to continue pretending that any changes will be possible in the foreseeable future because NATO has already announced that such changes are impossible.

The suspension of activities of the Russian Permanent Mission to NATO, as well as the military liaison and information mission in Russia, means that Moscow and Brussels have decided to "draw a final line under the partnership relations of previous decades," explained Andrei Kortunov, director-general of the Russian Council on Foreign Affairs, "These relations began to form in the 1990s, opening channels for cooperation between the sides … but they have continued to steadily deteriorate over recent years."

Kortunov believes the current rupture was promoted by Brussels. "A new strategy for NATO is being prepared, which will be adopted at the next summit of the alliance, and the previous partnership with Russia does not fit into its concept anymore."

The existence and expansion of NATO after the end of the Cold War was the main reason for the destruction of the whole complex of relations between Russia and the West. Today, Russia is paying particular attention to marking red lines related to the further steps of Ukraine's integration into NATO. Vladimir Putin's spokesman Dmitry Peskov previously stated this, warning that in response to the alliance's activity in the Ukrainian direction, Moscow would take "active steps" to ensure its security.

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