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Rosé On The Rise As More French Wine Drinkers Prefer Pink

While red and white continue to be the most common colors for wine, pink is starting to gain ground. In France, the world’s leading producer of rosé wine, sales are up thanks to increases in both consumption and price.

Rosé wine sales are at an all-time high (easyrab)
Rosé wine sales are at an all-time high (easyrab)

Worldcrunch *NEWS BITES

The wine industry may be struggling worldwide, but in France, one particularly variety is sitting pretty – in pink. Domestic sales of rosé wine have more than doubled over the past 20 years. And interest in the peach-colored beverage is catching on abroad as well.

Already, nine out of 10 French wine consumers say they sometimes opt for rosé. In supermarkets and restaurants, roughly one of every four wine bottles sold is rosé, and nearly all of the country's gourmet restaurants put it on their menu.

What is more surprising is that sales jumped – up 22% over the past year – even as prices increased, by 10% for basic table wines and by 13-14% for bottles whose labels display the wine's grape variety and origin. The price increases were justified by the fact that the past two harvests were rather poor and led to relatively modest production levels.

France is the world's leading rosé producer, accounting for roughly 30% of global production. Other major rosé producers are Italy, Spain and the United States. France's top rosé region is Provence, where annual production is the 150 million bottle range.

Exports from France have grown too. Rosé consumption is especially high in northern European countries. What's more, rosé is a wine that suits all seasons. While red continues to be the most popular color of wine worldwide, rosé has actually outpaced it over the past few years in terms of production and sales increases.

Rosé seems to match today's new lifestyles, where meals are often simple and less formal than they used to be, according to Vins de Provence (Wines of Provence), a producers' association. "Rosé wine's coolness goes perfectly well with the way gastronomy is seen nowadays, freed from rules and regulations," according to the group. The Provence producers are now hoping rosé"s rising numbers "prove to be a trend, rather than a fad."

Read the full article in French by Marie-Josée Cougard

Photo - easyrab

*Newsbites are digest items, not direct translations.

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Migrant Lives

They Migrated From Chiapas When Opportunities Dried Up, Orchids Brought Them Home

An orchid rehabilitation project is turning a small Mexican community into a tourist magnet — and attracting far-flung locals back to their hometown.

They Migrated From Chiapas When Opportunities Dried Up, Orchids Brought Them Home

Marcos Aguilar Pérez takes care of orchids rescued from the rainforest in his backyard in Santa Rita Las Flores, Mapastepec, Chiapas, Mexico.

Adriana Alcázar González/GPJ Mexico
Adriana Alcázar González

MAPASTEPEC — Sweat cascades down Candelaria Salas Gómez’s forehead as she separates the bulbs of one of the orchids she and the other members of the Santa Rita Las Flores Community Ecotourism group have rescued from the rainforest. The group houses and protects over 1,000 orchids recovered from El Triunfo Biosphere Reserve, in the southeastern Mexican state of Chiapas, after powerful storms.

“When the storms and heavy rains end, we climb to the vicinity of the mountains and collect the orchids that have fallen from the trees. We bring them to Santa Rita, care for them, and build their strength to reintegrate them into the reserve later,” says Salas Gómez, 32, as she attaches an orchid to a clay base to help it recover.

Like magnets, the orchids of Santa Rita have exerted a pull on those who have migrated from the area due to lack of opportunity. After years away from home, Salas Gómez was one of those who returned, attracted by the community venture to rescue these flowers and exhibit them as a tourist attraction, which provides residents with an adequate income.

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