Rosé On The Rise As More French Wine Drinkers Prefer Pink

While red and white continue to be the most common colors for wine, pink is starting to gain ground. In France, the world’s leading producer of rosé wine, sales are up thanks to increases in both consumption and price.

Rosé wine sales are at an all-time high (easyrab)
Rosé wine sales are at an all-time high (easyrab)

Worldcrunch *NEWS BITES

The wine industry may be struggling worldwide, but in France, one particularly variety is sitting pretty – in pink. Domestic sales of rosé wine have more than doubled over the past 20 years. And interest in the peach-colored beverage is catching on abroad as well.

Already, nine out of 10 French wine consumers say they sometimes opt for rosé. In supermarkets and restaurants, roughly one of every four wine bottles sold is rosé, and nearly all of the country's gourmet restaurants put it on their menu.

What is more surprising is that sales jumped – up 22% over the past year – even as prices increased, by 10% for basic table wines and by 13-14% for bottles whose labels display the wine's grape variety and origin. The price increases were justified by the fact that the past two harvests were rather poor and led to relatively modest production levels.

France is the world's leading rosé producer, accounting for roughly 30% of global production. Other major rosé producers are Italy, Spain and the United States. France's top rosé region is Provence, where annual production is the 150 million bottle range.

Exports from France have grown too. Rosé consumption is especially high in northern European countries. What's more, rosé is a wine that suits all seasons. While red continues to be the most popular color of wine worldwide, rosé has actually outpaced it over the past few years in terms of production and sales increases.

Rosé seems to match today's new lifestyles, where meals are often simple and less formal than they used to be, according to Vins de Provence (Wines of Provence), a producers' association. "Rosé wine's coolness goes perfectly well with the way gastronomy is seen nowadays, freed from rules and regulations," according to the group. The Provence producers are now hoping rosé"s rising numbers "prove to be a trend, rather than a fad."

Read the full article in French by Marie-Josée Cougard

Photo - easyrab

*Newsbites are digest items, not direct translations.

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Iran To Offer Master's And PhD In Morality Enforcement

For those aiming to serve the Islamic Republic of Iran as experts to train the public morality agents, there are now courses to obtain the "proper" training.

Properly dressed in the holy city of Qom.

Iran will create new "master's and doctorate" programs to train state morality agents checking on people's public conduct and attire, according to several Persian-language news sources.

Mehran Samadi, a senior official of the Headquarters to Enjoin Virtues and Proscribe Vices (Amr-e be ma'ruf va nahy az monkar) said "anyone who wants to enjoin virtues must have the knowledge," the London-based broadcaster Iran International reported, citing reports from Iran.

The morality patrols, in force since the 1979 revolution, tend to focus mostly on young people and women, particularly the public appearance for the latter. Loose headscarves will send women straight to a police station, often in humiliating conditions. Five years ago, the regime announced a new force of some 7,000 additional agents checking on women's hijabs and other standards of dress and behavior.

A woman in Tehran walks past a mural of an Iranian flag

The traffic police chief recently said women were not allowed to ride motorbikes

Rouzbeh Fouladi/ZUMA

New academic discipline

Last week, for example, Tehran police revealed that they had "disciplined" agents who had been filmed forcefully shoving a girl into a van. Such incidents may increase under the new, conservative president, Ibrahim Raisi.

Speaking about the new academic discipline, Samadi said morals go "much further than headscarves and modesty," and those earning graduate degrees would teach agents "what the priorities are."

Iran's Islamic regime, under the guidance of Shia jurists, continuously fine tunes notions of "proper" conduct — and calibrates its own, interventionist authority. More recently the traffic police chief said women were not allowed to ride motorbikes, and "would be stopped," Prague-based Radio Farda reported.

Days before, a cleric in the holy city of Qom in central Iran insisted that people must be vaccinated by a medic of the same sex "as often as possible," and if not, there should be no pictures of mixed-sex vaccinations.

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