When the world gets closer.

We help you see farther.

Sign up to our expressly international daily newsletter.

Paraguay

National Branding: Why Latin America Lags In Worldwide Reputation Rankings

When it comes to public perceptions, Latin America still trails other regions. But there are changes afoot. In its annual “Country Brand” ranking, U.S. firm FutureBrand found Brazil’s reputation soaring. That’s not the case for Paraguay, a booming but eas

Near Puerto Viejo, Costa Rica, the Country Brand Index's highest ranked Latin American country
Near Puerto Viejo, Costa Rica, the Country Brand Index's highest ranked Latin American country
Felipe Aldunate

ASUNCIÓN -- Conducting business meetings isn't easy when people don't even know you exist. Just ask Eduardo Clari, an investments specialist with Rediex, Paraguay's state export and investment promotion agency. "They confuse us with Uruguay. Or else they think we're part of Brazil," says Clari. "It's difficult to market the country abroad when nobody knows anything about it."

The executive recently traveled to China, where he presented a list of tax incentives available to companies willing to set up manufacturing in Paraguay, which has privileged access to the Brazilian market and boasted the world's third highest rate of economic growth last year (14.4%). "But the Chinese have no idea Paraguay exists," he says.

Keep reading... Show less
You've reached your monthly limit of free articles.
To read the full article, please subscribe.
Get unlimited access. Support Worldcrunch's unique mission:
  • Exclusive coverage from the world's top sources, in English for the first time.
  • Stories from the best international journalists.
  • Insights from the widest range of perspectives, languages and countries
Already a subscriber? Log in

When the world gets closer, we help you see farther

Sign up to our expressly international daily newsletter!

Ukrainian protestors stand at Brandenburg Gate in Berlin to mark Vyshyvanka Day, an International day to celebrate Ukrainian heritage and traditions

Lisa Berdet, Lila Paulou and Bertrand Hauger.

👋 Guten Tag!*

Welcome to Friday, where Russia intensifies shelling in eastern Ukraine, Biden lands in South Korea, and a Mercedes becomes the most expensive car ever sold. Meanwhile, for German daily die Welt, Cosima Lutz explores the sizzling question of the skyrocketing price of cooking oils.

[*German]

Keep reading... Show less

When the world gets closer, we help you see farther

Sign up to our expressly international daily newsletter!
You've reached your monthly limit of free articles.
To read the full article, please subscribe.
Get unlimited access. Support Worldcrunch's unique mission:
  • Exclusive coverage from the world's top sources, in English for the first time.
  • Stories from the best international journalists.
  • Insights from the widest range of perspectives, languages and countries
Already a subscriber? Log in
THE LATEST
FOCUS
TRENDING TOPICS

Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

Yet one month on, a quick look at the map shows that many of the worst-hit cities are those where Russian is the predominant language: Kharkiv, Odesa, Kherson.

Watch Video Show less
MOST READ