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Man wearing a Putin T-shirt in Moscow's underground
Man wearing a Putin T-shirt in Moscow's underground
Oleg Khokhlov, Nina Vashaeva

MOSCOW — When Russian President Vladimir Putin's approval rating began to rise last year, patriotism crept into Russian consumer preferences, branding experts say, so much so that companies are now catering to this newfound domestic pride.

Branding agency Depot WPF recently developed a new design for a juice brand, using elements of traditional Russian painted wood as part of the packaging, says the agency's director Aleksei Andreev. The traditional painted wood is supposed to represent the "richness and warmth of the Russian soul," according to Depot WPF's website.

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Economy

The Bogus Concept Of "Carbon-Neutral" Oil

The Colombian president recently said that the country had exported one million barrels of carbon-neutral or offset oil. But in an unregulated carbon market, such a claim is pure greenwashing.

People walk in the streets of Bogotá

María Mónica Monsalve Sánchez

-OpEd-

BOGOTÁ - In March this year, various national and corporate leaders met in Houston, Texas, for CERAWeek, an annual conference to discuss the world's energy challenges. Colombia's President Iván Duque took the opportunity to remind participants that his country produced just 0.6% of the world's carbon emissions even as it had raised crude production to one million barrels a day.

He said oil should not be seen as an enemy, since the fight was really against greenhouse gas emissions. He also revealed at the event that the country's national oil firm, Ecopetrol, had sold the Asian market its first million barrels of carbon-neutral or offset crude, consisting of the entire extraction, production and exportation chain.

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