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Economy

France’s “Alligator” Brand Wades Into New Waters

Best known for its preppy polo shirts, fashion giant Lacoste is diversifying: targeting women, children and branché (hip) youth in an effort to push yearly earnings toward the 1.5 billion euro mark.

Lacoste, designed in France, made in Peru
Lacoste, designed in France, made in Peru
Nicole Vulser

France's world-famous "alligator brand," Lacoste inaugurated its first renovated flagship store on Paris's Champs-Elysées last week. The first of a new generation of boutiques, the shop will soon have sister outlets in Hamburg, Montreal and New York. "We are also looking for a symbolic location in Shanghai," says Christophe Chenut, CEO of Lacoste SA.

Between now and 2013, the fashion company will refurbish its 1,200 boutiques – to varying degrees. While some shops will get just a simple paint job, others are due for an extreme makeover.

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Two Ukrainian soldiers at a military base on the outskirts of the separatist region of Donetsk

Lisa Berdet, Lila Paulou, Anne-Sophie Goninet and Bertrand Hauger

👋 Halito!*

Welcome to Wednesday, where the first war crimes trial against a Russian soldier since Moscow’s invasion of Ukraine gets underway in Kyiv, Kim Jong-un slams North Korean officials’ response to the coronavirus outbreak and Mexico’s National Registry of Missing People reaches a grim milestone. Meanwhile, Ukrainian news outlet Livy Bereg looks at the rise of ethnic separatism across Russia’s federal regions.

[*Choctaw, Native American]

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