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Economy

Coca-Cola Halts Investment In France To Protest New “Soda Tax”

The French government wants to impose an extra tax on sweetened beverages, both as a way to generate revenue in response the country’s growing deficit – and to fight obesity. Now, the Coca-Cola company, which has 3,000 French employees, is fighting back.

Taxing Coke to fight French deficit (dan taylor)
Taxing Coke to fight French deficit (dan taylor)

Worldcrunch NEWSBITES

PARIS - Coca-Cola has suspended a planned €17 million ($24 million) investment in France as a "symbolic protest" against a French government plan to impose a new tax on sugary drinks.

A Coca-Cola executive confirmed to Le Monde that the American beverage giant would halt plans to add a production line to its Pennes-Mirabeau plant in southern France, in direct response to the government proposal announced last month.

The so-called "soda tax" is part of a deficit reduction package under discussion by the French Parliament, but it is also aimed at reducing sugary drink consumption in a population that increasingly suffers from problems of obesity.

But the Coca-Cola official said the tax was "unfair…no study shows that Coca-Cola causes obesity." The official added that the company had already reduced sugar levels in its drinks by 16 percent.

Several other beverage companies have called the tax unfair because it targets drinks that are "not harmful to health." But Coca-Cola has now taken the lead in the rebellion, reminding the government that the company was responsible for 3,000 jobs in France, though the move Thursday will not affect any of its current French employees.

In addition to blocking the planned investment, Coca-Cola launched a PR campaign on Twitter by creating the @AntiTaxeSoda account and talking directly to consumers.

Read the full article in French by Samuel Laurent

Photo - dan taylor

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Society

Do We Need Our Parents When We Grow Up? Doubts Of A Young Father

As his son grows older, Argentine journalist Ignacio Pereyra wonders when a father is no longer necessary.

Do We Need Our Parents When We Grow Up? Doubts Of A Young Father

"Is it true that when I am older I won’t need a papá?," asked the author's son.

Ignacio Pereyra

It’s 2am, on a Wednesday. I am trying to write about anything but Lorenzo (my eldest son), who at four years old is one of the exclusive protagonists of this newsletter.

You see, I have a whole folder full of drafts — all written and ready to go, but not yet published. There’s 30 of them, alternatively titled: “Women who take on tasks because they think they can do them better than men”; “As a father, you’ll always be doing something wrong”; “Friendship between men”; “Impressing everyone”; “Wanderlust, or the crisis of monogamy”, “We do it like this because daddy say so”.

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