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It's not easy being verde
It's not easy being verde
David Cornejo

SANTIAGO - In 2009, the European Union agreed to gradually prohibit classic incandescent light bulbs, finishing the process in September 2012. The idea is to replace them with energy efficient light bulbs and kick start sales of green products. At the same time, Argentina was much more radical - at the beginning of 2011 the government completely prohibited imports and sales of incandescent light bulbs. While summits like the Rio+20 haven’t succeeded in getting global agreements on sustainability, the market for green products, companies and consumers is moving right ahead.

According to the Meaningful Brands study done by Havas Media with 50,000 consumers in 14 countries of Europe, America and Asia, 53 percent of consumers questioned are prepared to pay 10 percent more for a product if it is produced sustainably. And in Latin America, that number rises to 63 percent. “Green products will always be good business. Consumers and markets have demonstrated that buying ecological products creates added-value,” said Pascoal Koutras, CEO of Phillips in Latin America.

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Two Ukrainian soldiers at a military base on the outskirts of the separatist region of Donetsk

Lisa Berdet, Lila Paulou, Anne-Sophie Goninet and Bertrand Hauger

👋 Halito!*

Welcome to Wednesday, where the first war crimes trial against a Russian soldier since Moscow’s invasion of Ukraine gets underway in Kyiv, Kim Jong-un slams North Korean officials’ response to the coronavirus outbreak and Mexico’s National Registry of Missing People reaches a grim milestone. Meanwhile, Ukrainian news outlet Livy Bereg looks at the rise of ethnic separatism across Russia’s federal regions.

[*Choctaw, Native American]

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Central to the tragic absurdity of this war is the question of language. Vladimir Putin has repeated that protecting ethnic Russians and the Russian-speaking populations of Ukraine was a driving motivation for his invasion.

Yet one month on, a quick look at the map shows that many of the worst-hit cities are those where Russian is the predominant language: Kharkiv, Odesa, Kherson.

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