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London 2012: Olympic torch route unveiled

Olympic organisers have unveiled a street-by-street route map of the 12 875km torch relay for the 2012 London Games.

(BBC NEWS) London - The names of the majority of the 8,000 people who will carry the flame on its 12 875km journey have also been confirmed by Games organisers Locog.

The Olympic flame arrives in the UK on 18 May and begins its 70-day journey at Land's End on the morning of 19 May.

It will visit every nation and region and stop off at landmarks such as Stonehenge and the Giant's Causeway.

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Society

The Neuroscience Behind The Perfect Gift

Why do we like what we like? New insights from neuroscience reveal that objects that please us are as much about our own values as the objects themselves.

The Neuroscience Behind The Perfect Gift

What to offer for Christmas?

Ana Clemente

It's the season of gift-giving, which brings both joy and anxiety about picking out the right present for that special someone. But how do you pick a gift that they'll appreciate?

Neuroscience can help. It reveals that the perfect gift is as much about our value systems as the object itself.

We humans, like other cognitive systems, are sensitive to our environment. We use sensory information to guide our behavior. To be in the world.

We decide how to act based on the hedonic value we assign to objects, people, situations or events. We seek out and engage in behaviors that lead to positive or rewarding outcomes and avoid those that lead to negative or punitive consequences. We construct our knowledge of the world according to how much we like elements of the environment, and we do so by learning and generating expectations about them.

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