j.viewz Invites His Fans To Discover The DNA Of His New Album

With his new Kickstarter project, "The DNA Project," Israeli-born and Brooklyn-based musician j.viewz wants to produce a new kind of album in which his fans will be able "reach into and trace each song back to its origin," he explains on the crowdfunding site.

The project offers several different interactive innovations between the artist and the listener. It will be possible to break down the songs into different steps and see when and where each sample was recorded: in the studio, on the road, in the woods, at a lake. j.viewz even promises to document his meetings with labels. "Everything will be posted on a timeline," he explains, adding that his project "will show how these updates slowly come together to form each song."

Having a behind-the-scenes access to the making of the musician’s work is not the only innovation here. In his quest to redefine "the way music is presented in digital space," j.viewz also wants his fans to participate in his upcoming album, which will be recorded over the course of ten months, with around one song uploaded online every month. As well as being able to download each sample of his songs, the musician, who already ingeniously used crowdsourcing for his 2012 video "Rivers and Homes," has made it possible to upload your own sounds and maybe "influence the album’s DNA."

Always looking for ways to reinvent the concept of the album in the digital era, several "goodies" are also included for anyone who helps j.viewz fund his "DNA Project:" a limited edition CD package, a fancy preloaded USB stick, an invitation to a private listening party in New York, a private letter or Skype call from j.viewz himself, a version of a song matching your heartbeat, or even the cat costume used in the "Rivers and Homes" video. The artist does everything to make his work attractive and special.

And it seems to be working. After two weeks and with 22 more days to go until the funding deadline on Oct. 16, "The DNA Project" has collected more than $20,000 of the $60,000 needed.

Keep up with the world. Break out of the bubble.
Sign up to our expressly international daily newsletter!

Debt Trap: Why South Korean Economics Explains Squid Game

Crunching the numbers of South Korea's personal and household debt offers a glimpse into what drives the win-or-die plot of the Netflix hit produced in the Asian country.

In the Netflix series, losers of the game face death

Yip Wing Sum


SEOUL — The South Korean series Squid Game has become the most viewed series on Netflix, watched by over 111 million viewers and counting. It has also generated a wave of debate online and off about its provocative message about contemporary life.

The plot follows the story of a desperate man in debt, who receives a mysterious invitation to play a game in which the contestants gamble their lives on six childhood games, with the winner awarded a prize of 45.6 billion won ($38 million)... while the losers face death.

It's a plot that many have noted is not quite as surreal as it sounds, a reflection of the reality of Korean society today mired in personal debt.

Seoul housing prices top London and New York

In the polished streets of downtown Seoul, one sees endless cards and coupons advertising loans scattered on the ground. Since the outbreak of the pandemic, as the demand for loans in South Korea has exploded, lax lending policies have led to a rapid increase in personal debt.

According to the South Korean Central Bank's "Monetary Credit Policy Report," household debt reached 105% of GDP in the first quarter of this year, equivalent to approximately $1.5 trillion at the end of March, with a major share tied up in home mortgages.

Average home loans are equivalent to 270% of annual income.

One reason behind the debts is the soaring housing prices. In Seoul, home to nearly half of the country's population, housing prices are now among the highest in the world. The price to income ratio (PIR), which weighs the average price of a home to the average annual household income, is 12.04 in Seoul, compared to 8.4 in San Francisco, 8.2 in London and 5.4 in New York.

According to the Korea Real Estate Commission, 42.1% of all home purchases in January 2021 were by young Koreans in their 20s and 30s. For those in their 30s, the average amount borrowed is equivalent to 270% of their annual income.

Playing the stock market

At the same time, the South Korean stock market is booming. The increased demand to buy stocks has led to an increase in other loans such as credit. The ratio for Korean shareholders conducting credit financing, i.e. borrowing from securities companies to secure stock holdings, had reached 21.4 trillion won ($17.7 billion), further increasing the indebtedness of households.

A 30-year-old Seoul office worker who bought stocks through various forms of borrowing was interviewed by Reuters this year, and said he was "very foolish not to take advantage of the rebound."

In addition to his 100 million won ($84,000) overdraft account, he also took out a 100 million won loan against his house in Seoul, and a 50 million won stock pledge. All of these demands on the stock market have further exacerbated the problem of household debt.

42.1% of all home purchases in January 2021 were by young Koreans in their 20s and 30s

Simon Shin/SOPA Images/ZUMA

Game of survival

In response to the accumulating financial risks, the Bank of Korea has restricted the release of loans and has announced its first interest rate hike in three years at the end of August.

But experts believe that even if banks cut loans or raise interest rates, those who need money will look for other ways to borrow, often turning to more costly institutions and mechanisms.

This all risks leading to what one can call a "debt trap," one loan piling on top of another. That brings us back to the plot of Squid Game, "Either you live or I do." South Korean society has turned into a game of survival.

Keep up with the world. Break out of the bubble.
Sign up to our expressly international daily newsletter!