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Germany

Eternity With Your Dog Or Cat? Human-Pet Cemeteries Open In Germany

A cemetery in Mare Island (California)
A cemetery in Mare Island (California)

BRAUBACH — Pets bring happiness to the lives of their owners. Now, a German Cemetery Association (Deutsche Friedhofsgesellschaft) allows the bond to continue for eternity, offering clients the opportunity to be buried alongside their dogs and cats.

Two German cemeteries, in the towns of Braubach and Essen, inaugurated the policy this week that allows humans and pets to be buried together in the same grave, reports the Berliner Morgenpost daily.

Called "Unser Hafen," this new form of burial offers two options: You can either opt for the "friendship" plot where two humans can be buried next to each other alongside a maximum of five pets. The other option is known as a "family grave" in which 12 human or animal urns can rest in the same place. The annual cost ranges from 69 or 92 euros per grave.

Judith Könsgen, who heads the cemetery association, says there were several legal obstacles to overcome before obtaining the authorization. Unser Hafen's website, for example, indicates that the deceased people and animals must always be cremated separately.

Otherwise, it seems safe to say, the afterlife has never been so cute.

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Future

Livestream Shopping Is Huge In China — Will It Fly Elsewhere?

Streaming video channels of people shopping has been booming in China, and is beginning to win over customers abroad as a cheap and cheerful way of selling products to millions of consumers glued to the screen.

A A female volunteer promotes spring tea products via on-line live streaming on a pretty mountain surrounded by tea plants.

In Beijing, selling spring tea products via on-line live streaming.

Xinhua / ZUMA
Gwendolyn Ledger

SANTIAGOTikTok, owned by Chinese tech firm ByteDance, has spent more than $500 million to break into online retailing. The app, best known for its short, comical videos, launched TikTok Shop in August, aiming to sell Chinese products in the U.S. and compete with other Chinese firms like Shein and Temu.

Tik Tok Shop will have three sections, including a live or livestream shopping channel, allowing users to buy while watching influencers promote a product.

This choice was strategic: in the past year, live shopping has become a significant trend in online retailing both in the U.S. and Latin America. While still an evolving technology, in principle, it promises good returns and lower costs.

Chilean Carlos O'Rian Herrera, co-founder of Fira Onlive, an online sales consultancy, told América Economía that live shopping has a much higher catchment rate than standard website retailing. If traditional e-commerce has a rate of one or two purchases per 100 visits to your site, live shopping can hike the ratio to 19%.

Live shopping has thrived in China and the recent purchases of shopping platforms in some Latin American countries suggests firms are taking an interest. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. This constituted 2% of all online sales, but the firm believes the ratio may become 20% by 2026.

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