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Big Fat Marketing Fail For Nike In China

HONG KONG — Just did it. Nike has made a marketing blunder for the ages, Mingbao, a Hong Kong daily reports on Thursday, after the U.S. sports retailer launched a new model of sports shoes onto the Chinese market in the hope of cashing in on the upcoming Chinese New Year spending season. According to the newspaper, the shoes feature writing on their heels, with the Chinese character "Fa" on the left foot and "Fu" on the right.

These two Chinese ideograms do have festive connotations, "Fa" means "getting rich" and "Fu" means "happiness". The problem is that when placed standing together, the two characters become a compound term meaning "getting fat."

Chinese online commentators wasted no time in having some fun with the shoemaking giant. "After eating too much on New Year's, do we also need to advertise we have got fatter?!" asked one. according to Mingbao. Another quipped: "Nike really should find out which rival sent over an undercover agent to come up with such a genius design."

Safe to say that Nike will neither get rich nor find happiness with this model.

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Geopolitics

How Ukraine Keeps Getting The West To Flip On Arms Supplies

The open debate on weapon deliveries to Ukraine is highly unusual, but Kyiv has figured out how to use the public moral suasion — and patience — to repeatedly shift the question in its favor. But will it work now for fighter jets?

Photo of a sunset over the USS Nimitz with a man guiding fighter jets ready for takeoff

U.S fighter jets ready for takeoff on the USS Nimitz

Pierre Haski

-Analysis-

PARIS — In what other war have arms deliveries been negotiated so openly in the public sphere?

On Monday, a journalist asked Joe Biden if he plans on supplying F-16 fighter jets to Ukraine. He answered “No”. A few hours later, the same question was asked to Emmanuel Macron, about French fighter jets. Macron did not rule it out.

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Visiting Paris on Tuesday, Ukrainian Defense Minister Oleksïï Reznikov recalled that a year ago, the United States had refused him ground-air Stinger missiles deliveries. Eleven months later, Washington is delivering heavy tanks, in addition to everything else. The 'no' of yesterday is the green light of tomorrow: this is the lesson that the very pragmatic minister seemed to learn.

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