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HONG KONG — Just did it. Nike has made a marketing blunder for the ages, Mingbao, a Hong Kong daily reports on Thursday, after the U.S. sports retailer launched a new model of sports shoes onto the Chinese market in the hope of cashing in on the upcoming Chinese New Year spending season. According to the newspaper, the shoes feature writing on their heels, with the Chinese character "Fa" on the left foot and "Fu" on the right.

These two Chinese ideograms do have festive connotations, "Fa" means "getting rich" and "Fu" means "happiness". The problem is that when placed standing together, the two characters become a compound term meaning "getting fat."

Chinese online commentators wasted no time in having some fun with the shoemaking giant. "After eating too much on New Year's, do we also need to advertise we have got fatter?!" asked one. according to Mingbao. Another quipped: "Nike really should find out which rival sent over an undercover agent to come up with such a genius design."

Safe to say that Nike will neither get rich nor find happiness with this model.

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Society

Jehovah's Witnesses Translate The Bible In Indigenous Language — Is This Colonialism?

The Jehovah's Witnesses in Chile have launched a Bible version translated into the native Mapudungun language, evidently indifferent to the concerns of a nation striving to save its identity from the Western cultural juggernaut.

A Mapuche family awaits for Chilean President Gabriel Boric to arrive at the traditional Te Deum in the Cathedral of Santiago, on Chile's Independence Day.

Claudia Andrade

NEUQUÉN — The Bible can now be read in Mapuzugun, the language of the Mapuche, an ancestral nation living across Chile and Argentina. It took the Chilean branch of the Jehovah's Witnesses, a latter-day Protestant church often associated with door-to-door proselytizing and cold calling, three years to translate it into "21st-century Mapuzugun".

The church's Mapuche members in Chile welcomed the book when it was launched in Santiago last June, but some of their brethren see it rather as a cultural imposition. The Mapuche were historically a fighting nation, and fiercely resisted both the Spanish conquerors and subsequent waves of European settlers. They are still fighting for land rights in Chile.

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