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Society

Her Mad Existence: The Ultimate Collection Of Evita Perón Iconography

Seventy years after her death, displays in Buenos Aires, including a vast collection of pictures shown online, recall the life and times of "Evita" Perón, the Argentine first lady turned icon of popular culture.

A bookstore in San Telmo, a neighborhood of Buenos Aires, Argentina, displays pictures of Eva Perón.

Maxi Kronenberg

BUENOS AIRES — Her death in 1952 at the age of 33 helped turn the Argentine first lady Eva Perón — known to millions as Evita — into one of the iconic faces of the 20th century, alongside other Argentines like the singer Carlos Gardel, the guerrilla leader Ernesto "Che" Guevara, and soccer stars Maradona and Messi.

Evita, née María Eva Duarte, became for many the defender of the poor — and to her detractors, the mother of Latin America's brazen populists — as she pushed for civil rights, gender equality and social programs for the poor in her time as first lady of Argentina in the mid-20th century.

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