The wine industry may be struggling worldwide, but in France, one particularly variety is sitting pretty in pink. Domestic sales of rosé wine have more than doubled over the past 20 years. And interest in the peach-colored beverage is catching on abroad as well.
Already, nine out of 10 French wine consumers say they sometimes opt for rosé. In supermarkets and restaurants, roughly one of every four wine bottles sold is rosé, and nearly all of the countrys gourmet restaurants put it on their menu.
What is more surprising is that sales jumped up 22% over the past year even as prices increased, by 10% for basic table wines and by 13-14% for bottles whose labels display the wines grape variety and origin. The price increases were justified by the fact that the past two harvests were rather poor and led to relatively modest production levels.
France is the worlds leading rosé producer, accounting for roughly 30% of global production. Other major rosé producers are Italy, Spain and the United States. Frances top rosé region is Provence, where annual production is the 150 million bottle range.
Exports from France have grown too. Rosé consumption is especially high in northern European countries. Whats more, rosé is a wine that suits all seasons. While red continues to be the most popular color of wine worldwide, rosé has actually outpaced it over the past few years in terms of production and sales increases.
Rosé seems to match todays new lifestyles, where meals are often simple and less formal than they used to be, according to Vins de Provence (Wines of Provence), a producers association. Rosé wines coolness goes perfectly well with the way gastronomy is seen nowadays, freed from rules and regulations, according to the group. The Provence producers are now hoping rosés rising numbers prove to be a trend, rather than a fad.
Read the full article in French by Marie-Josée Cougard
Photo - easyrab
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